Airline

The phenomena that airline industries sell is more than what we consider it they sell the entire process that the traveler has to go through from the start all the way to the end.

AIRLINE INDUSTRY

The airline starts selling from the moment the traveler starts searching for a ticket all the way when he picks up his luggage upon reaching the destination. Some of these services include user-friendly websites, check alternatives and luggage handling. That are just the few that we could name in reality there are way more. In order to succeed airline marketing should take a step further when it comes to segmentation.

Perishable product

One of the feafeaturesat airlines provide is the flight ticket all the seats that are not sold inside the aircraft are unconsidered a ste of the particular flight. The tickets sold by the airline company show the seating inside of the airplane. This is a challenging thing to handle.

Highly dynamic business

Tickets for a particular flight are sold on a demand basis so airlines usually deal with changing ticket pricing to fully maximize their profits. They also have to adapt the service that is required by the ttravelerintoave a satisfactory experience.

High level of segmentation

as we have already discussed before some airlines choose to segment the market of their so deeply to be more successful. Using this they can tailor offers according to the need of the traveler.

Dependable business

several factors usually depend on if the business is going to be a successful one or not. An airline company Is constantly changing its marketing according to social. Economical and technological factors affect their business. We at p-media are here to help.

Loyalty programs

Loyalty programs are one of the most well-known strategies of airline marketing. This includes providing rewards to the customers encouraging always travel the same airline and building trust. In reality, customers attract customers rather than a tv ad.

Impactful campaigns

For a campaign to be impactful needs to leave its mark on the audience. Some airline companies send food samples to people that are living in that state.