Instagram Marketing

Instagram is the second fastest-growing social media network platform. It comes second in the most popular social media network platform.

INSTAGRAM MARKETING STRATEGY

This social media platform is prevalent in the young generation and adults aged 18 and above. Due to its popularity and increasing growth daily, marketers and advertisers started paying attention to it, and now it has become a beneficial way to promote your brand and business.

Instagram Ads

There are several different types of ads that you can quickly put up on Instagram, some more beneficial than others.

Picture Ads

A simple post is included in this type of advertisement. A call to action button can also be included in this type of advertisement. When your targeted audience clicks on this CTA, they will be directed toward your business page. A CTA button can be used in several ways, including to head to a WhatsApp, messenger, website, and many more.

Stories Ads

These types of ads are Fullscreen and appear while the user is simply watching stories. Because of the number of people using Instagram, browse it every day. Stories ads have much greater potential and reach a great audience. A swipe-up is also included, which directs viewers to a website or a landing page.

IGTV Videos

IGTV stands, for instance, for television; it is Instagram’s newly introduced feature. Brands and influencers use it to post video content that generally does not qualify as an ad. One of the best is that there is no restriction on the 1-minute rule.

Instagram 30 Seconds Video Ads

As the Facebook video ad platform became a considerable success, Instagram also came in on this and launched the 30-second video ad. The ad reach in the Middle East is significantly more extensive, especially for catchy video advertisements.

Collection Ads

Collection ads are a mix of photos and videos alike. They also have a call to action button, like the purchase or learn more. This allows you to show off not one but a variety of products your business has to offer. This type of ad will enable people to act as soon as they see the ad.